Tag Culture

Three essential reasons for creating a compelling product vision

A product vision is of paramount importance. This seems to be a given. You can find a lot of material that simply states this as fact without explaining why this is the case. Many write about what a vision is and plenty of folks provide frameworks or methods for creating a product vision. However, rarely do they explain why the product vision is needed, what the reasons are for creating one. It seems to simply be assumed that everybody already knows. Why is it so important?

Our unreasonable hope that software tools will magically save us

Don´t get me wrong, many software tools are fantastic products. I use a wide variety daily. However, I feel like their impact is overvalued. Or maybe, to put it better, I think they are misused. Far too often is some new license for a tool purchased because “we are not meeting our targets”. The hope is then that the tool magically solves everything. Spoiler alert: It doesn't.