Tag Why How What

Start with Why – 3 takeaways in applying this powerful concept

The Golden Circle
All companies know their What. It is what they are offering, the services and products they are selling. Some companies know their How. It is how they are building and offering their products and services, their values, their culture. The how is often also called Unique Value Proposition (USP). Only the rarest of companies are able to actually say Why they are doing what they are doing, what the real motivation is, what their purpose is